Reader

If you don’t find a way to stand out, people won’t have a reason to notice you.

Your ideal follower will simply stick to watching the creators they already know and follow.

So, how do you stand out a crowded social media space?

I've been giving this a lot of thought because I feel social media is like swimming in a sea of similar content—everyone’s making the same types of videos, which creates what’s called a "red ocean".

Red oceans A red ocean on social media is a highly competitive space where many people produce similar content, making it difficult to stand out and attract attention.

Creators in a red ocean constantly compete for the same audience, limiting their growth potential and turning the ocean bloody red. Hence, the term "red oceans".

But imagine creating content in a space with little to no competition.

This is where the blue ocean strategy comes into play.

A red ocean is full of creators doing the same trending content—think home tours, market updates, or motivational reels.

It’s tough to get noticed in such saturated spaces.

But a blue ocean is different—it’s where you create something fresh and unexpected, carving out a unique space for yourself.

Here’s how you can do it:

1. Find what’s missing: Look at what’s popular in your niche and identify the gaps. For example, if every real estate agent is posting house walkthroughs, why not create content about how to stage homes for maximum buyer appeal? Or maybe dive into quirky facts about the neighbourhoods you serve.
   ​
2. Put a unique spin on it: Take a familiar idea and make it your own. For instance, if agents are sharing general home-buying tips, you could create a series comparing the pros and cons of buying a fixer-upper versus a move-in-ready home—but do it as a mini drama or comedy sketch.
   ​
3. Reinvent the format: Sometimes, it’s not the idea but how you present it. Instead of a regular house tour, turn it into a challenge—like "find the hidden man cave" or "guess the price of this property." Gamifying your content makes it more interactive and memorable.
   ​
4. Speak to underserved audiences: Think about who’s being overlooked. For example, there’s plenty of content aimed at first-time buyers, but what about people wanting to invest in real estate syndications? Creating content for a less-targeted group helps you stand out.
   ​
5. Blend niches. Combining two areas of interest can lead to something unique. Imagine mixing real estate with travel—highlighting vacation rental properties while sharing tips on making them investment-ready. Or pair interior design with DIY hacks for small-space living.

When you’re stuck in a red ocean, you’re constantly competing for attention. But when you create your blue ocean, you make it easier for people to notice you because you’re in a space all your own.

This is the exact approach we take when strategizing for our clients in our Personal Brand Accelerator.

The first thing we do is get to know you, your business, and then conduct a full SWOT analysis of your industry to position you as a unique individual in your industry- someone other's cannot copy.

Then, every month we research, script, edit, and publish content across all platforms saving busy entrepreneurs 80-hours a month to grow your audience, brand, and revenue on social. All you do is film.

If you are ready to grow your personal brand on social, book a free consultation with us here.

Let us know: What steps are you taking to create your blue ocean?
Write down your ideas and share them with us here.

Chat soon,

Seb and Jaz

​​​​

113 Cherry St #92768, Toronto, Ontario 98104-2205
​Unsubscribe · Preferences​