We are on a mission to help high-level entrepreneurs build a happier, healthier, and sustainable social media presence for their business, at any stage.
April 25, 2025 Reader, People think if you’re logical, you’ll make a lot of money. But that’s not how humans work. Look around...does this world look logical to you? We’re living in a trust recession. People see 13,000 ads a day and ignore 12,999 of them. Why? Because most people pitch features, stats, and credentials, trying to “logic” their way into someone’s wallet. But humans don’t buy with logic. They buy with emotion, then justify with logic later. So sell your story, NOT your product....
April 18, 2025 Reader, Last week, Jaz and I got flown out to Mexico City to shoot content for a Fortune 500 brand— one you probably interact with at least once a week. Jaz and I in the gear room We were in their offices for three 10-hour days. It was intense, but in the best way. And somewhere between takes and camera resets, I had a moment I didn’t expect. I was on break, sitting in their cafeteria, eating lunch with Jaz. I looked down at my food, then up at the wall across from me. In huge...
March 20, 2025 Reader, We've said it before and we'll say it again: One of the quickest ways to improve your video quality is by upgrading your audio. So in this video, I compare two of the most popular wireless microphones built for creators: the Ulanzi J12 mic and the Hollyland Lark M2. If you’re hunting for the best wireless microphone for social media content, this review is for you. I unbox the $40 budget Ulanzi J12, test its noise cancelling modes, and do a full wireless mic range test....