April 25, 2025

Reader,

People think if you’re logical, you’ll make a lot of money.

But that’s not how humans work. Look around...does this world look logical to you?

We’re living in a trust recession. People see 13,000 ads a day and ignore 12,999 of them.

Why? Because most people pitch features, stats, and credentials, trying to “logic” their way into someone’s wallet.

But humans don’t buy with logic. They buy with emotion, then justify with logic later.

So sell your story, NOT your product.

And no, “I have 10 years experience” or “I help people invest with proprietary systems” isn’t a story.

It’s an explanation. And no one feels anything from that.

I’m talking about real stories. Stories that make people feel.

Because that’s where trust is built. That’s how connection happens.

If your content isn’t tapping into meaning, emotion, identity, or transformation, you’re not marketing. You’re pitching.

Most people never show who they actually are, and that’s why it doesn’t work.

Let me give you an example of how selling your story actually looks:

After working in marketing for a few years, I left my safe job to start a business. Everyone thought I was crazy.

I didn't have a backup plan, just a vision and a gut feeling that I could do something bigger.

That story, that leap...Is what connected me to my first five clients.

Not ads. Not a funnel. Not some perfect marketing strategy.

It was real conversations, real trust, and real networking.

Because when people feel something toward you, they trust you.

And when they trust you, they buy from you.

Nike doesn’t sell shoes --> They sell greatness.

Apple doesn’t sell tech --> They sell rebellion.

If your content doesn’t make people feel something — they’re scrolling.

You don’t need a million followers. You need 100 real ones who trust you.

That’s enough to build a business that changes your life.

At Awake Abroad Media, this is what we help founders do. We get them clear on their story, and build content that actually makes people stop and listen.

Because people don’t buy what you do.

They buy who you are.

And when you get clear on that? That’s when you turn attention into income.

There’s somebody out there who needs to hear your story.

What’s stopping you from telling it?

Chat soon,

Seb & Jaz