We are on a mission to help high-level entrepreneurs build a happier, healthier, and sustainable social media presence for their business, at any stage.
April 25, 2025 Reader, People think if you’re logical, you’ll make a lot of money. But that’s not how humans work. Look around...does this world look logical to you? We’re living in a trust recession. People see 13,000 ads a day and ignore 12,999 of them. Why? Because most people pitch features, stats, and credentials, trying to “logic” their way into someone’s wallet. But humans don’t buy with logic. They buy with emotion, then justify with logic later. So sell your story, NOT your product....
April 24, 2025 Reader, In this episode of the Content Era Podcast, we sit down with Joe Granitto — a full-time IT professional who blew up on Instagram, growing from just 390 followers to over 150,000 in under a year… all while juggling a 9-5 job, family life, and a camera in hand. If you’re a content creator, or trying to grow your personal brand while managing a busy schedule, this episode is for you. We talk about: Joe’s exact content strategy to grow fast on Instagram How to stay...
April 18, 2025 Reader, Last week, Jaz and I got flown out to Mexico City to shoot content for a Fortune 500 brand— one you probably interact with at least once a week. Jaz and I in the gear room We were in their offices for three 10-hour days. It was intense, but in the best way. And somewhere between takes and camera resets, I had a moment I didn’t expect. I was on break, sitting in their cafeteria, eating lunch with Jaz. I looked down at my food, then up at the wall across from me. In huge...